It is immediately identifiable by the characteristic yellow portrait-frame logo and the yellow frame that surrounds the covers of its magazines.
It’s photography and journalism is world-renowned and it has over 8 million members and a magazine circulation of 4.4 million.
The National Geographic Society was set up as an elite society – whose founding members included inventor Alexander Graham Bell - for “the increase and diffusion of geographic knowledge.”
Today it is now one of the world’s largest non-profit scientific and educational institutions and its mission has a broader theme: “to inspire people to care about the planet.”
Its flagship publication, National Geographic Magazine, began printing just nine months after the first meeting of the founding members in 1888 and started life as a rather a drab-looking scholarly journal sent out to 165 members.
Within 10 years, membership grew from 1,400 to 74,000, and in the following 10 years it advanced to 713,000. Today, over 4 million people receive the monthly magazine and over 40 million enjoy its hallmark photography and more mainstream writing.
It was the first US publisher to establish a colour-photo lab in 1920, the first to publish underwater colour photographs in 1927, the first to print an all-colour issue in 1962, and the first to print a hologram in 1984.
Surprisingly, National Geographic’s world-famous photography began as a desperate attempt by Gilbert H. Grosvenor, the son of a close family friend of the Society’s first president, Gardiner Green Hubbard, and son-in-law of Alexander Graham Bell, to fill 11 pages of the January 1905 issue before it went to press.
The story goes that Grosvenor was struggling to fill the remaining pages when a hefty packet of photographs was dropped on his desk. After opening the packet and laying his eyes upon 50 extraordinary photos of the mysterious city of Lhasa in Tibet he decided to use them despite the belief that they might cost him his job.
Luckily for Grosvenor, and the rest of us, the response from the Magazine’s members was so positive that photography, particularly photography of far-flung landscapes and rarely seen wildlife, would become the crux of the Magazine’s appeal.
Through its membership revenue it has enabled funding for more than 9,000 research grants and exploration funds, including notable projects such as Robert Peary‘s expedition to the North Pole, Hiram Bingham‘s excavation of the ancient Incan city Machu Picchu, Jacques-Yves Cousteau‘s underwater exploration, Louis and Mary Leakey’s research on the history of human evolution in Africa, and Diane Fossey’s and Jane Goodall‘s respective studies of gorillas and chimpanzees.
Published in 32 languages the Magazine is produced alongside documentary and feature films, books and travel guides, DVDs, music, and games, and a website and a television channel that reach 270 million households in 34 languages across 166 countries.
National Geographic Magazine is one of the greatest periodicals available and the wider Society has funded and/or documented some of the greatest scientific, cultural and political discoveries and moments over the past 122 years.
It has documented lost ancient civilisations, the exploration of the sea and space, and showcased remote cultures and breathtaking landscapes. Let’s hope it continues for, at least, another 122 years.
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